(May 1/09) - Starting May 4, 2009, 18-24 year-old women throughout Alberta will learn that being an LPN is the right career for them. In fact, our campaign will be reaching our audience hundreds of thousands of times! We have chosen specific media that our research tells us will reach the largest number of young women, the most often.

We know that young women in our audience listen to 11 hours of radio each week. We’ve developed the following two spots to help them recognize that they have exactly what it takes to be an LPN.

Radio Spot 1             Radio Spot 2

Five weeks of radio will be running on the following stations:
Edmonton Sonic, The Bounce, CISN, and The Bear
Calgary The VIBE, Country 105, x92, Energy 105
Grande Prairie Q99 and Big Country XX
Lac La Biche Big Dog 103.5
Lethbridge Country 95.5, B-93, Rock 106
Slave Lake The Fox 92.7
Peace Country KIX106

We know that our young audience also spends more than 15 hours per week online.That’s why we are also launching six weeks of advertising in many online places that are specifically targeting Alberta and our age group.

Our online ads will be at the following places:
Facebook, Glam Media network—throughout the network and specifically on Entertainment Channel, Style Channel, Health Channel
MochaSofa—throughout the network and specifically on UpTrend Media (About.com, Everyday Health, LaineyGossip, Buzznet, Universal Music)

We’ve also launched a special micro-site for the campaign that will provide all the key information we think someone would be looking for if they were thinking about starting a career as an LPN. It doesn’t replace our web site, in fact the new micro-site links to our existing site. But it creates a seamless destination from the radio and online advertising and also has a section on where potential LPNs can take their education.

Click here to visit our new microsite.