Re-designing CLPNA’s Home(pages)

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When 400,000 people visit every year, you want to change the décor once in a while. Visitors to two of CLPNA’s website this fall will catch us in a bold venture: to re-design our main website, clpna.com, and our member’s website, myCLPNA.com.

Both websites bring with them a renewed focus, fresh features, and bold design to fulfill the mandate “to regulate and lead the profession in a manner that protects and serves the public through excellence in Practical Nursing”.

Substance

This focus on public safety guided the design process for the CLPNA’s main website. As such, the homepage of clpna.com contains more prominent links to information on governance, regulation, and nursing practice.

Audience-specific landing pages provide each visitor a more personalized experience.  The pages for members, employers and the public were enhanced to link with even more nursing information.

The new responsive layout subtly changes to improve engagement. Improving accessibility to nursing policies and documents, the content is now readable on the smallest smartphones screens to the largest tablets and to everything in-between with a mobile-adaptive design.

Style

Florence Nightingale is the Lady of the Lamp, and the swirl of her lamp can be found on every page of clpna.com. It’s embedded in CLPNA’s logo and stylized into the organic shapes separating sections. Branded with royal purple and punctuated with grass green, sky blue, and harvest gold, the colours surround the faces of real licensed practical nurses reflecting the dedication of nursing leadership and the dynamic spirit of Alberta.

The style of the member’s website is simpler, pared-down. MyCLPNA.com is focused on getting member’s information for registration, application, and the Jurisprudence Exam in the clearest way possible. Even the multi-step Registration Renewal Application can now be completed using a smartphone or tablet.

The last major update to CLPNA’s main website was completed in 2009.

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